Scale Revenue & Predictable Margins via Economically Disciplined Media Buying
A business-first performance marketer who treats ad spend as investment capital. Managing full-funnel customer acquisition across Egypt, Saudi Arabia, and the Gulf.
Unit Economics & Margins
Rooted in net contribution margins and customer lifetime value, not vanity traffic.
Cross-Market Mastery
Proven execution across Egypt, KSA, and high-ticket Gulf commercial environments.
Source-Separated Evidence
Strict adherence to verifiable data integrity, avoiding deceptive blended figures.
Some of the Brands We've Worked With
Agencies & Organizations Partnered With
Documented Multi-Market Performance
Authenticated results across Google Ads, Meta Ads, and Snapchat Ads in Egyptian and Gulf markets.
596,000 SAR in Tracked Sales Value from a Nine-Month Google Search Campaign
Total Tracked Sales Value — Google Search (9-Month Aggregate)A premium Saudi butchery and meat-delivery brand — real purchase activity across Google, Snapchat, and Meta, each platform's results kept in its own native currency, never blended or rounded up.
View full details570 Confirmed Clinic Reservations at 11.22 SAR per Reservation
Highest-Volume Contact FlightA specialized physiotherapy clinic in Saudi Arabia — 570 real in-clinic reservations at 11.22 SAR each, the result of a direct-contact campaign that reached its strongest recorded numbers.
View full details230,423 Post Engagements at 0.0045 SAR per Engagement
Post Engagements (2 Flights Combined)An Egyptian-cuisine restaurant in Riyadh — its ad campaigns delivered 230,423 post engagements at 0.0045 SAR each, 1,406 direct customer conversations, and reach to over 748,000 people.
View full details2.27M Post Engagements at 0.06 EGP per Engagement
Post Engagement (63 ad sets)An Egyptian bakery & confectionery brand — 145.8K EGP in ad spend turned into 2.27M post engagements and 3,910 direct customer conversations, at under 6 piasters per engagement.
View full details1,752 Travel Leads at 14.37 EGP per Lead
Travel Lead Generation (Form)An Egyptian Hajj travel agency — a lead-generation campaign delivered 1,752 leads at a competitive 14.37 EGP per lead.
View full details15,424 Direct Messaging Conversations at 3.79 EGP per Conversation
Post Engagements (2 Flights Combined)A premium butchery & fresh-meat retail brand in Mansoura — direct messaging campaigns generated 15,424 real customer conversations at 3.79 EGP each, alongside 176,521 post engagements.
View full details10,676 Direct Messaging Conversations at 4.96 EGP per Conversation
Post Engagements (255 campaigns)An Egyptian multi-brand restaurant group — direct messaging campaigns delivered 10,676 customer conversations at 4.96 EGP each, alongside 4.89M post engagements, with every brand's numbers kept separate.
View full details9.02x ROAS on Purchase Campaigns
Total Tracked Sales Value (All Channels — Website & Page)An Egyptian children's-fashion e-commerce brand — 674.5K EGP in ad spend, with direct purchase campaigns turning 42.7K EGP of dedicated spend into a 9.02x return (385.3K EGP), and a broader 471.8K EGP tracked across every pixel channel.
View full details370,280 Post Engagements at 0.0258 EGP per Engagement
Post Engagements (3 Flights Combined)A Mansoura poultry and food-retail brand — 370,280 post engagements at 0.0258 EGP each, plus 4,270 direct customer conversations, with reach and follower growth tracked separately.
View full details6.29M Post Engagements for an Egyptian Pastry Brand
Post Engagements (240 ad sets)An Egyptian pastry and confectionery brand — ad spend turned into 6.29M post engagements and 7,425 direct customer conversations.
View full details1.60M Post Engagements for an Egyptian Traditional-Sweets Brand
Post Engagements (49 ad sets)An Egyptian traditional-sweets brand — its ad campaigns delivered 1.60M post engagements.
View full details1.14M Post Engagements for an Egyptian Menswear Brand
Post Engagements (50 ad sets)An Egyptian menswear brand — its ad campaigns delivered 1.14M post engagements.
View full details7,510 Messaging Conversations at 1.77 EGP per Conversation
Messaging Conversations Started (4 Flights Combined)An Egyptian travel agency specializing in trips to Libya — direct messaging campaigns delivered 7,510 customer conversations at 1.77 EGP each, alongside 13,493 post engagements.
View full detailsHow Performance Is Measured & Reported
If you've worked with an agency or freelancer before and walked away with numbers you could never actually verify, the ads weren't the problem — the absence of clear measurement standards was. I work by 4 strict pillars that guarantee you see the truth exactly as it is, not however someone wants it to look:
Source Separation Doctrine
Multi-year aggregate campaign data and flight-specific campaign screenshots represent distinct evidence streams. They are never averaged or summed together.
Objective Separation Standard
Post engagements, messaging conversations started, and website purchases are kept in independent telemetry blocks—never blended into a single 'Total Results' figure.
True Purchase ROAS Calculation
We never divide total brand spend by e-commerce sales. ROAS is calculated strictly against media spend allocated to purchase conversion objectives.
Strict Terminology Integrity
We never upgrade raw metrics. Messaging conversations are never labeled as 'Orders' or 'Bookings', and raw leads are never inflated with subjective qualifiers.
Proven Industry & Geographic Breadth
Hands-on execution experience spanning diverse business models and consumer environments:
Google Ads & Snapchat Ads driving high-ticket purchase volume & verified ROAS
Meta Ads engagement and high-volume messaging with disciplined cost per result
Google Ads inquiry conversions and targeted direct contacts
Google Ads high-ticket lead acquisition with strict terminology integrity
Pixel purchase conversions and full-funnel e-commerce catalog scaling
High-volume direct messaging acquisition at sub-pound cost per conversation
Engineered for Net Margin, Not Vanity Numbers
A structured 5-stage framework connecting platform bidding algorithms directly to your balance sheet economics.
Unit Economics & Margin Audit
Evaluating COGS, gross margins, average order value, and target customer acquisition cost before committing ad spend.
Full-Funnel Architecture
Architecting synchronized prospect journeys from initial brand touch to conversation or website purchase with precise re-engagement.
Multi-Platform Media Buying
Deploying budget strategically across Meta, Google Search/PMax, and Snapchat Ads based on intent depth and buying patterns.
Attribution & Telemetry Integrity
Ensuring exact event attribution, clean objective tracking, and isolating true purchase conversions from incidental traffic.
Systematic Scaling Framework
Scaling winning ad angles and audiences methodically to expand volume while safeguarding cost per acquisition and ROAS stability.
Two Structured Paths to Scale Your Business
Designed to adapt to your organizational stage, whether you need senior leadership for your existing team or turnkey operational management.
Technical & Strategic Consultation
Diagnose and fix a specific problem in your existing ad accountFor owners of an existing ad account facing a real problem — conversions that suddenly stopped, rising costs, or underperformance — who need an accurate diagnosis and a practical fix, not a rebuild from zero.
Core Deliverables
- Full account audit to pinpoint exactly what's wrong
- A clear fix plan with concrete next steps
- Immediate handling or a scheduled call, based on urgency
- Technical follow-up until performance is stable again
Hybrid Contract Campaign Management
A formal partnership, minimum three monthsAn end-to-end performance marketing service for companies and stores that need dedicated, professional management of their ad accounts, under a formal contract with a clear commitment period.
Core Deliverables
- Full campaign setup and ongoing daily optimization
- Comprehensive multi-platform budget management
- Continuous creative angle testing and iteration
- Custom dashboard reporting centered on net revenue and ROAS
- Direct communication and ongoing strategic consultation
Performance Marketer Who Thinks Like an Owner
Deeply versed in consumer psychology, funnel mechanics, and the mathematics of paid customer acquisition.
I am Abdelrahman (MANIE), a Senior Media Buyer and Performance Marketer. I approach media buying not as a technical operation of clicking buttons inside ad managers, but as capital allocation aimed at driving predictable, cash-positive business growth.
Over the past several years, I have managed and directed significant advertising budgets across Egypt, Saudi Arabia, and the GCC, engineering documented returns across high-stakes industries including E-commerce, F&B, Healthcare, and Real Estate.
My guiding premise is straightforward: Any ad spend that does not respect product margins, cash flow timing, and customer acquisition payback is fragile. I partner with businesses to build sustainable acquisition machines that endure.
Media Buying & Full-Funnel Growth
Egypt · Saudi Arabia · GCC
Meta Ads · Google Ads · Snapchat Ads
Objective Separation & Verifiable Proof
Abdelrahman (MANIE)
Media Buyer + Performance Marketer
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