Break-even calculator for your ad campaigns
Before raising a budget, know the number you must not cross: the highest cost per order your margin can carry, and the ROAS that makes a campaign break even instead of quietly funding a loss. Enter your numbers and the result appears at once — everything is computed in your browser, nothing is saved or sent.
Your numbers
Everything the customer pays on a single order.
What the items in that order cost you to buy or make.
Shipping, cash collection, payment-gateway fees and packaging.
Out of every 100 orders, how many never complete?
What a failed order actually costs you, such as shipping both ways.
The margin you want on order value after ad spend.
Result
What is left from an order before ad cost, with returns accounted for.
Above this number you are selling at a loss.
Based on order value as your ad dashboard reports it, so you can compare it directly.
The ceiling that still delivers the margin you chose.
The return you need to reach that margin.
Everything is computed in your browser; no number leaves your device.
How to read the result
- This measures the campaign itself: the numbers before salaries, rent and tax — not whole-business profit.
- Use 30-day averages from your orders dashboard, not the numbers from your best month.
- If real ROAS stays below break-even, the problem is usually the margin or the return rate, not the advertising alone.
Frequently asked
- What does break-even mean in advertising?
- It is the point where what you earn from an order equals what you paid to win it. Below it you profit; above it you spend more than comes back, even while sales figures keep climbing.
- Is break-even ROAS the same for every business?
- No. It follows the margin: a store at a 50% margin breaks even near a 2x return, while a store at 20% needs far more for the same point. Comparing ROAS between businesses with different margins tells you nothing.
- Why does the return rate belong in the calculation?
- Cash on delivery is common across Egypt and Saudi Arabia, and the ad dashboard counts an order when it is placed, not when it is received. Ignoring cancellations makes a campaign look profitable on screen and unprofitable in the bank.
- Is this calculator enough to judge a campaign?
- It sets the ceiling only: the highest cost you can carry. Why the cost sits where it does — targeting, creative, the checkout page or the follow-up — comes out of reviewing the account itself.
Pages you may find useful
Want these numbers applied to your own account?
I review the account and the numbers, tell you plainly whether the problem is the campaign or the margin itself, and what can genuinely be improved.