Clinic & Medical Centre Advertising
A clinic doesn't need followers — it needs booked appointments. I build campaigns around people searching for the specialty in their city right now, and measure bookings and direct contacts rather than visits.
Common problems in clinic advertising
- Campaigns bringing enquiries from outside the clinic's catchment area.
- Nobody knows how many bookings came from the ads, because booking happens by phone with no tracking.
- Generic ad copy that names neither the specialty nor the condition treated.
How I run the account
Search intent first
Targeting people searching for the specialty or condition in the clinic's city, so the ad reaches whoever needs it now.
Bookings and calls measured
Booking, call and message tracking set up so every campaign has a clear cost per booking instead of a rough estimate.
Copy that respects the patient
Clear wording about the specialty, the condition and the location — no treatment promises, no exaggeration that would damage the clinic's name.
Real results from healthcare
Confirmed bookings and direct contacts, exactly as the Google Ads dashboard shows them.
Common questions
- Which platform suits clinics best?
- Usually search, because patients look up the specialty themselves. Meta helps introduce the centre and its services within its catchment area.
- How do we know the cost per booking?
- By setting up booking and call tracking before launch, then dividing spend by the confirmed bookings each month.
- Do you follow medical advertising rules?
- Yes. The message describes the service and specialty without promising a treatment outcome — which is also what keeps the ads from being rejected by the platforms.
Let's fill your appointment book
We start with the specialty, the catchment area and an acceptable cost per booking, then build the campaign on it.