E-commerce Advertising
An online store doesn't need views — it needs purchases at a cost that keeps you profitable. I set measurement up first so every purchase is recorded with its source, then build purchase campaigns on return on ad spend rather than traffic.
Common problems in store accounts
- An incomplete pixel or conversion setup, so sales look lower than they are and a profitable campaign gets stopped.
- Traffic campaigns bringing visitors who don't buy while the budget runs out.
- Return measured across the whole account, hiding a losing product inside a decent average.
How I run the account
Measurement first
Meta pixel, Conversions API and Google conversion tracking: no purchase campaign before the sales number can be trusted.
A campaign per stage
Prospecting for new audiences and retargeting for people who visited without buying, each with its own budget and objective.
Return at product level
Return tracked per product and ad set, scaling what wins and stopping what consumes budget without sales.
Real results from online stores
Sales value and return on ad spend as the dashboards show them, in each market's own currency.
Children's Fashion Ads in Egypt
An Egyptian children's-fashion e-commerce brand — 674.5K EGP in ad spend, with direct purchase campaigns turning 42.7K EGP of dedicated spend into a 9.02x return (385.3K EGP), and a broader 471.8K EGP tracked across every pixel channel.
9.02x ROAS on Purchase Campaigns
Approved Headline
Premium Butchery & Meat Delivery Ads in Saudi Arabia
A premium Saudi butchery and meat-delivery brand — real purchase activity across Google, Snapchat, and Meta, each platform's results kept in its own native currency, never blended or rounded up.
596,000 SAR in Tracked Sales Value from a Nine-Month Google Search Campaign
Approved Headline
Menswear Ads in Egypt
An Egyptian menswear brand — its ad campaigns delivered 1.14M post engagements.
1.14M Post Engagements for an Egyptian Menswear Brand
Approved Headline
Common questions
- What ROAS is good enough?
- There's no single number: an acceptable return is the one that covers product, shipping and running costs and still leaves profit. We calculate your break-even first, then measure against it.
- Do you work with Salla, Shopify or WooCommerce?
- Yes, as long as the store allows measurement tools to be installed. I review the existing tracking setup before any new spend.
- My store is new with no data — will ads work?
- They will, with a testing budget and patience through the first month of data. We start with a clear offer and a narrow audience, then scale what proves itself.
Let's review your store
We start with measurement, the offer and your cost per order, before any budget goes up.