Facebook & Instagram Ads Management
I run Meta campaigns from targeting to the weekly numbers: a message that fits your audience, a budget built on the cost per order that keeps you profitable, and cost per result watched week by week. The goal is real orders and conversations, not likes.
Where Meta budgets usually leak
- The campaign runs and nobody knows how many orders it produced, because measurement was never set up.
- Plenty of engagement, few sales — the objective doesn't match the stage the business is in.
- Cost per result climbs month after month, so the campaign gets switched off instead of fixed.
How I run the account
Start from the profit number
We work out product cost, margin and the highest cost per order you can afford — the campaign is built on that number, not on a guess.
One objective per campaign
Messaging campaigns for conversations, sales campaigns for purchases. Objectives are never blended to make the numbers look better.
Scale only what proves itself
Cost per result and return reviewed weekly, budget added to the profitable campaign, and whatever isn't working stopped early.
Real results from Meta campaigns
Each case shows its numbers exactly as the ad dashboard does, with the screenshot beside them.
Butchery & Fresh Meat Retail Ads in Egypt
A premium butchery & fresh-meat retail brand in Mansoura — direct messaging campaigns generated 15,424 real customer conversations at 3.79 EGP each, alongside 176,521 post engagements.
15,424 Direct Messaging Conversations at 3.79 EGP per Conversation
Approved Headline
Multi-Brand Restaurant Chain Ads in Egypt
An Egyptian multi-brand restaurant group — direct messaging campaigns delivered 10,676 customer conversations at 4.96 EGP each, alongside 4.89M post engagements, with every brand's numbers kept separate.
10,676 Direct Messaging Conversations at 4.96 EGP per Conversation
Approved Headline
Children's Fashion Ads in Egypt
An Egyptian children's-fashion e-commerce brand — 674.5K EGP in ad spend, with direct purchase campaigns turning 42.7K EGP of dedicated spend into a 9.02x return (385.3K EGP), and a broader 471.8K EGP tracked across every pixel channel.
9.02x ROAS on Purchase Campaigns
Approved Headline
Pastry & Confectionery Ads in Egypt
An Egyptian pastry and confectionery brand — ad spend turned into 6.29M post engagements and 7,425 direct customer conversations.
6.29M Post Engagements and 7,425 Direct Customer Conversations for an Egyptian Pastry Brand
Approved Headline
Common questions
- What's the minimum budget worth starting with?
- It depends on the market and the objective; the rule is that the budget must gather enough data within a week. We set the number together after working out your target cost per order.
- How soon do results show?
- The first real signal appears within one to two weeks of launch, and cost per result usually settles after the first month of testing audience and message.
- Do you work on my ad account or yours?
- Yours. The account, its data and its audiences stay entirely yours, and you can check every number yourself at any time.
- Do you write the ads and prepare the creative?
- I write the ad copy and define the creative each stage needs; your team or designer produces it, or we agree to cover it within the engagement.
Start by pinpointing your stage
Four short questions place your business at its current stage, then we build the campaign plan that fits it.